{"id":883,"date":"2026-04-30T06:21:52","date_gmt":"2026-04-30T10:21:52","guid":{"rendered":"https:\/\/das-sales.4084.io\/principal-financial-recap\/2425-2\/wooden-awards\/insights\/\/"},"modified":"2026-05-08T17:37:15","modified_gmt":"2026-05-08T21:37:15","slug":"creativeworks","status":"publish","type":"microsite","link":"https:\/\/das-sales.4084.io\/principal-financial-recap\/24-25\/creativeworks\/","title":{"rendered":"CreativeWorks"},"content":{"rendered":"\n<div class=\"wp-block-cover has-parallax\" style=\"min-height:380px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-718 size-full has-parallax\" style=\"background-position:50% 50%;background-image:url(http:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/imgi_19_unnamed.webp)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#686b77\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-b553147a wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"213\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-33.png\" alt=\"\" class=\"wp-image-887\" style=\"width:500px\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-33.png 1280w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-33-800x133.png 800w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-33-1200x200.png 1200w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-33-768x128.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#0584ae\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-default has-text-color has-link-color wp-elements-aaa2ae617a9effdc4a51dcf1291e52a6\" style=\"color:#ffffff;font-size:25px;font-style:normal;font-weight:400\"><strong><strong>Not an Expert Custom Creative&nbsp;<\/strong><\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1000px\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-0d6537a885ec294315a28f3145c1b745 wp-block-paragraph\" style=\"color:#ffffff;font-size:16px\">College basketball coaches are experts in a lot of things &#8211; but not everything. That\u2019s where Principal Financial comes in to round out their expertise. Coaching takes a wide variety of skills, but it\u2019s impossible to be an expert in every domain. In our content, we highlight Coach Ivey&#8217;s many fields of expertise as well as the things she is um, not quite an expert in. We narrated the spot in the same tone as Principal\u2019s existing creative campaign, leaning into literally the same voice and tapping into the equity of that campaign with a humorous payoff in an unexpected way.&nbsp;<\/p>\n\n\n\n<style>\nbody .is-layout-flex{\njustify-content:center;\n}\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" 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src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-14.jpg\" alt=\"\" class=\"wp-image-891\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-14.jpg 1280w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-14-800x800.jpg 800w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-14-1200x1200.jpg 1200w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-14-300x300.jpg 300w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-14-768x768.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-15.jpg\" alt=\"\" class=\"wp-image-892\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-15.jpg 1280w, 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https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-16-300x300.jpg 300w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-16-768x768.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#0584ae\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-default has-text-color has-link-color wp-elements-a6ceaca8bdc80a5c660c0411021c026f\" style=\"color:#ffffff;font-size:25px;font-style:normal;font-weight:400\"><strong><strong>Social<\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"895\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-37.png\" alt=\"\" class=\"wp-image-1266\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-37.png 527w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-37-471x800.png 471w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"886\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-38.png\" alt=\"\" class=\"wp-image-1264\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-38.png 523w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-38-472x800.png 472w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"860\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-39.png\" alt=\"\" class=\"wp-image-1265\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-39.png 507w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/unnamed-39-472x800.png 472w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div id=\"ig-wrap-1\" class=\"microsite-instagram-embed\" style=\"display:flex;justify-content:center;width:100%;visibility:hidden;\"><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHELzNxpyki\/\" data-instgrm-version=\"14\" style=\"width:100%;max-width:540px;min-width:326px;margin:0 auto;\"><\/blockquote><\/div><script>(function(){window.instgrm&&window.instgrm.Embeds.process();setTimeout(function(){var e=document.getElementById(\"ig-wrap-1\");if(e){e.style.visibility=\"visible\";}},2500);})();<\/script><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div id=\"ig-wrap-2\" class=\"microsite-instagram-embed\" 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class=\"wp-block-heading has-text-align-center is-style-default has-text-color has-link-color wp-elements-fbefaf3d1a071519b2190b807247d32e\" style=\"color:#ffffff;font-size:25px;font-style:normal;font-weight:400\"><strong><strong><strong>Viewers&nbsp;Loved&nbsp;It, Numbers&nbsp;<em>Proved<\/em>&nbsp;It&nbsp;<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-6d79581d4468a212719450e1a21653d6 wp-block-paragraph\" style=\"color:#ffffff;font-size:16px\">(Insights)<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"488\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153007.png\" alt=\"\" class=\"wp-image-895\" style=\"width:416px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"484\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153020.png\" alt=\"\" class=\"wp-image-896\" style=\"width:734px;height:auto\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153020.png 947w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153020-800x409.png 800w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153020-768x393.png 768w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"523\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153027.png\" alt=\"\" class=\"wp-image-897\" style=\"width:734px;height:auto\" srcset=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153027.png 942w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153027-800x444.png 800w, https:\/\/das-sales.4084.io\/app\/uploads\/2026\/04\/Screenshot-2026-04-30-153027-768x426.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Not an Expert Custom Creative&nbsp; College basketball coaches are experts in a lot of things &#8211; but not everything. That\u2019s where Principal Financial comes in to round out their expertise. Coaching takes a wide variety of skills, but it\u2019s impossible to be an expert in every domain. In our content, we highlight Coach Ivey&#8217;s many [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":721,"menu_order":3,"template":"","meta":{"_microsite_option_lockup_id":0,"_microsite_background_color":"","_microsite_font_color":"#1c1c1c","_microsite_font_family":"roboto","_microsite_sticky_nav":"1","_microsite_header_title":"Principal Financial Recap","footnotes":"","_microsite_studio_enabled":"","_microsite_studio_content":"","_microsite_studio_settings":"","_microsite_studio_nav_visibility":"","_microsite_studio_nav_label":"","_microsite_studio_schema_version":"","_microsite_studio_lifecycle":"","_microsite_studio_autosave":"","_microsite_studio_seo_title":"","_microsite_studio_seo_description":""},"class_list":["post-883","microsite","type-microsite","status-publish","hentry"],"das_microsite_sharing":{"is_root":false,"root_id":587,"can_manage":false},"_links":{"self":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites"}],"about":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/types\/microsite"}],"author":[{"embeddable":true,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/users\/5"}],"version-history":[{"count":9,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/883\/revisions"}],"predecessor-version":[{"id":1268,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/883\/revisions\/1268"}],"up":[{"embeddable":true,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/721"}],"wp:attachment":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}