{"id":440,"date":"2026-04-22T10:25:32","date_gmt":"2026-04-22T14:25:32","guid":{"rendered":"https:\/\/das-sales.4084.io\/dos-equis-college-football-partnership-hub\/dos-equis-college-football-partnership-hub-copy\/regular-season\/"},"modified":"2026-04-22T10:25:32","modified_gmt":"2026-04-22T14:25:32","slug":"regular-season","status":"publish","type":"microsite","link":"https:\/\/das-sales.4084.io\/dos-equis-college-football-partnership-hub\/dos-equis-college-football-partnership-hub-copy\/regular-season\/","title":{"rendered":"Regular Season"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:676px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-321 size-full\" alt=\"\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/03\/hero-bg.jpg\" style=\"object-position:50% 87%\" data-object-fit=\"cover\" data-object-position=\"50% 87%\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#326837\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/03\/banner-lockup.png\" alt=\"\" class=\"wp-image-322\" style=\"aspect-ratio:0.9405626331579634;width:433px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:56px\">Regular Season<\/h1>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"padding-top:40px;padding-bottom:40px;background-color:#d52b09;\" class=\"has-background microsite-theme-content-band--v-align wp-block-microsite-theme-design-block\">\n\n<p class=\"has-text-align-center has-text-color has-link-color has-medium-font-size wp-elements-d87b7c2c5f27551d055de92c8c1b811f\" style=\"color:#ffffff\">College Football Regular Season on ESPN Shattered Records<\/p>\n\n<\/div>\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Fans Lean In More and More Every Season<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/03\/official-sponsor.jpg\" alt=\"\" class=\"wp-image-344\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">College GameDay had its<\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2115f4972b14f5496481b96779a356d1\" style=\"color:#c80000;font-size:40px\">BEST SEASON EVER<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-da2e6479832a023c91c23f273ea51606\" style=\"color:#c80000;font-size:64px\">150M<\/h3>\n\n\n\n<p>tuned in to CFB games this regular season, and Disney reached\u00a0<strong>82%<\/strong>\u00a0of them<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><strong>Regular Season Viewership Exceeded Expectations<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Average time spent viewing College Football was<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-01b27f145895bbffefc81ee63e6ed403\" style=\"color:#c80000;font-size:40px\"><strong>up +31% YoY<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Disney&#8217;s share of College Football viewership was up from 46% last year to<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1f48288a72e3fc1370e36e2bffacd26f\" style=\"color:#c80000;font-size:40px\"><strong><strong>57% this year<\/strong><\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>New SEC Rights Deal Drove ABC to its Biggest Season Yet<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>SEC was the biggest network for viewership,\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-423410a50a12f8213a5aac7506403504\" style=\"color:#c80000;font-size:40px\"><strong><strong>up +17%<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>SEC\u00a0games had their highest audience ever,\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-19f81bd865cbd85025920cf0ceea9d0d\" style=\"color:#c80000;font-size:40px\"><strong><strong>up +33% YoY<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>SEC\u00a0on ABC had<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-c20a33424f3cf8934267fda4b709d059\" style=\"color:#c80000;font-size:27px\"><strong><strong><strong>2.7x greater viewership<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>than Big Ten, FOC, CBS, and NBC<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>More Teams, More Games, More Action on ABC<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>ABC College Football reached<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-eecbd0d281726237defbc745988b3535\" style=\"color:#c80000;font-size:40px\"><strong><strong>109.3M Viewers<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>ABC&#8217;s top SEC game each week averaged over<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-d4345895f9a6a88f98536bba2f2a5ff8\" style=\"color:#c80000;font-size:40px\"><strong><strong><strong>8.5M\u00a0Viewers<\/strong><\/strong><\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:138px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-323 size-full\" alt=\"\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/03\/footer-bg.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#522227\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/das-sales.4084.io\/app\/uploads\/2026\/03\/footer-lockup-1200x324.png\" alt=\"\" class=\"wp-image-324\" style=\"aspect-ratio:3.7038025350233488;width:296px;height:auto\"\/><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fans Lean In More and More Every Season College GameDay had its BEST SEASON EVER 150M tuned in to CFB games this regular season, and Disney reached\u00a082%\u00a0of them Regular Season Viewership Exceeded Expectations Average time spent viewing College Football was up +31% YoY Disney&#8217;s share of College Football viewership was up from 46% last year [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":436,"menu_order":3,"template":"","meta":{"_microsite_option_lockup_id":0,"_microsite_background_color":"","_microsite_font_color":"","_microsite_font_family":"open-sans","_microsite_sticky_nav":"1","_microsite_header_title":"Dos Equis x Disney Advertising","footnotes":""},"class_list":["post-440","microsite","type-microsite","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites"}],"about":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/types\/microsite"}],"author":[{"embeddable":true,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/440\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=\/wp\/v2\/microsites\/436"}],"wp:attachment":[{"href":"https:\/\/das-sales.4084.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}