KERV Highlights
D+, ESPN & Hulu

An Unforgettable Season With Dos and Disney

Overall, the campaign remained consistent with a 0.01% scan rate. Below are some performance highlights for each requested period:

Dos Standard Creative

Texas Tech_Disney Plus was the top performer with a 0.07% scan rate, achieving 250% over benchmark

Seats Creative

Texas Tech_ESPN led performance with a 0.11% scan rate, an impressive 450% over benchmark

Cooler Creative

Arizona_Hulu came out on top with a 0.06% scan rate, delivering 200% over benchmark

CFB Regular Season

Texas Tech_Disney Plus was the standout performer with a 0.08% scan rate, exceeding benchmark by 300%